Deliverables

• Creative Services

  • All edited Photos: Lifestyle and Apparel Focused

    • Photos of athletes modeling the retail

    • Photos of each athlete 

    • Product shoots at location

    • Lifestyle photos

    • Hero shot for the campaign- all athletes together (holding their sport equipment) V-formation

    • Shot for teaser- forearm to hand holding equipment in the sky (ie running shoes, football, pickleball paddle…)

  • All edited Videos:

    • (1) 10-20 second teaser reel of upcoming campaign 

      • Energy: leaves you on your toes. intense

      (1) 1-1:30 min reel of campaign: 

    • Montage that showcases 5-7 athletes training in different sports, sick transitions from one sport to another, athletes wearing different combinations of new retail

    • Voice narration at beginning

    • Scenes showing Movement, Community, Competition 

    • Energy- gritty and fun

    • Voiceover Script to overlay video

    • Athletes will have different sections to say in VO script

    • (1) 5-8 min YouTube video of campaign

    • Starts with the 1-1:30 min reel campaign,

    • Goes into introduction of each athlete (who they are, how they like to train/sweat (their sport), and what training like an athlete means to them) 

    • (5-7) 20-30 second reel for each athlete: BEFORE VS NOW Idea

    • shoots of the athlete in their sport- quick movements in training

    • Showcases the retail that supports them in their training

    • Energy- gritty and fun